I believe the Playstation blog has great potential to be turned into a blog about sports topics. The article does a nice job describing how much more prevalent gaming is becoming for many people. It explains how everyone is wanting to partner with gaming companies such as Playstation because of how rapidly the industry is growing. Having a strong blog presence will allow the company to reach more fans and add subscribers/followers.
One of the big aspects of this article that stood out to me was that with Playstation being a medium for sports, you would be able to take many different routes on how you produce and utilize your content effectively. Such types of mediums could include podcasts, videos, and news articles. Each different type of source used for production has its own unique way of showcasing the content. Using this as a blog would give the readers different ways of viewing their content depending on their personal preference
By starting a blog about Playstation it allows their audience to steadily grow as it prospers on the web. The more followers; the more customers. Gaining viewers towards the different platforms they can use throughout their blog will create more traffic and allows them to subliminally message the audience into buying Playstation gaming equipment and accessories.
This technique that Playstation could use can also be tweaked and used to write the blog about sports in a sense that you start small with how you approach and talk about your topic. After you establish your audience you can begin to build up your content and delve into more in-depth topics that arise. Finally, we can use other sources around us to help give us an idea on how and what do throughout the blog itself such as styles, topics, and what gets the most attention from our own demographics.
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